Current Situation Of Medical Device Industry

Understand the rules of the game and adjust your mind
The enterprises and agents that transfer from medicine to medical devices still use the thinking and methods of medicine to make medical devices. It is not realistic for you to make sales volume in a short time
First, the market capacity of the pharmaceutical industry is 1660 billion, while the market capacity of medical devices is 300 billion, less than 1 / 5 of the pharmaceutical industry.
Second, there are a wide range of medical devices, including 47 categories and tens of thousands of varieties. The market capacity of each category is limited. To break the ceiling of sales growth, only through mergers and acquisitions can we achieve this. This is true for China's medical device industry, as well as for the global medical device industry.
Third, the market competition is fierce, such as B-ultrasound, Dr, vacuum blood collection, syringes and other conventional medical device product registration certificates have more than one hundred, more than one hundred manufacturers are integrating the resources of agents to fight prices, fight relations. Cruel market competition makes the profits of manufacturers and agents as thin as blades, especially Dr, which currently has more than 100 manufacturers, more than 70% of which are operating at a loss.
Fourth, the process of entering hospital for making medical consumables is longer than that for making drugs. After bidding and winning the bid, more than ten or more hospitals can be marked. Unlike medical consumables, high-value consumables need to enter the provincial standard, common consumables and testing reagents need to enter the market standard, but in some areas, there is no bidding for three or five years, and you don't even have the threshold to enter. Even if you win the provincial or municipal standard, it is more important for each hospital to make "hospital standard" one by one. Generally speaking, when to make "hospital standard", you should pay attention to the time of entering the hospital, such as changing the dean and department director, or the expiration of the existing supplier's contract. And medical equipment is one by one to do the hospital standard.
Fifthly, Jiangxi limited the price of medical equipment. In the 13th five year medical system reform, the State Council proposed to purchase high-value medical consumables, testing reagents, and large-scale medical equipment in a centralized way. At the end of May 2016, Anhui pharmaceutical procurement center has completed a total of 15 batches of large-scale medical equipment unified bidding, with a total purchase amount of 366 million yuan and an average price reduction of 30% Up.
Sixthly, like drugs, medical consumables also have to face the problems of bidding to keep prices down, two vote system, business to value-added, selection of centralized distribution and so on. Only after the state supervises and manages the medical consumables market can medical equipment be involved.
Study the policy and make a lot of money
In the new situation, there are several choices for agents to transfer from drugs to medical devices:
E-commerce platform: if we want to develop rapidly without Internet economy, we must walk on one leg and not go far. No matter whether we build our own platform or look for tmall transfer shop, we must choose one of them.
Platform Economy: either build a logistics platform for medicine and medical consumables, or move closer to large pharmaceutical commercial companies such as Guoyao, Shangyao and Jiuzhoutong, or turn into a medical device manufacturer.
Channel Transformation: to OTC, private hospital, family planning system, disease control system, central blood station, civil affairs system, disabled persons' Federation system and other channels, because the above channels are not affected by the two vote system and other factors.
Doing medical projects: under the two major trends of national promotion of social medical service and hierarchical diagnosis and treatment, in 2016, the national health and Family Planning Commission successively issued a document: it was clearly proposed that medical image diagnosis center, medical laboratory, hemodialysis center, pathological diagnosis center and Anning treatment and nursing center belong to independent medical institutions, which are independent legal entities, approved by local health and family planning departments, and clearly defined Social capital is encouraged to be held, among which the regional inspection center in Tonglu, Zhejiang Province has taken the lead in landing. In recent years, regional cancer treatment center, rehabilitation center, regional imaging diagnosis center, regional testing center, hemodialysis center and other projects are blooming everywhere. It is also a good choice to do rehabilitation and pension projects.
Integration of resources: the medical equipment of the same department that gives priority to medicine should be made cautiously. In 2018, the "two vote system" will be fully implemented for medicine. It is expected that after 2020, the "two vote system" will be fully implemented for medical consumables (the "two vote system" has been implemented for high-value consumables in Shaanxi Province and in vitro diagnostic reagents in Heilongjiang Province in 2017), while the "one vote system" will be implemented for medical equipment around 2025.
Transform into a CSO organization and achieve compliance.