What Does The Medical Device Represent Every Day?

1. Follow the stage.
Follow the desk work, mainly for consumables sales. According to the device representatives I contacted, there will be low value and high value consumables, but the content and purpose are different.
Follow Taiwan for academic purposes, mainly for the relevant equipment department doctors, nurses. Through follow-up, find out the customer needs, existing problems, use feedback and so on, to develop corresponding strategies to solve the clinical needs. For example, BD's overall solution for infusion.
For technical support, the follow-up platform is more surgical technical support, mainly for surgeons. To assist doctors in surgery, in the face of various problems encountered in surgery, to provide customers with different solutions to solve clinical needs. For example, Johnson & Johnson electrophysiological operation Carto system to assist doctors in surgery.
In order to sell with Taiwan, it is often seen in more novel operations or more competitive operations. New surgery is usually done once in a while. Representatives of relevant manufacturers come here with consumables and make money with one. For example, the first healthy left atrial appendage block operation.
Competition is more intense surgery, such as heart stent, heard, just heard! Using the bracket is like using a technician. This time use your one, and next time use his one. But it's the agents who follow Taiwan.
In order to visit with Taiwan, some equipment representatives with large management areas, in order to visit, since they have come, please follow a Taiwan by the way to see how customers use it and how it has been recently, which is slightly repeated with the above content.
Because of the need to work with Taiwan, many people will feel that medical device representatives are more academic and focus on product knowledge, so when communicating with customers, the relationship is more equal, and customers are more respectful.
2. learning
To meet the needs of platform, academic and boasting, device representatives must master the academic content required by the device consumables they are engaged in.
Learning in this area can't be stopped, along with your whole career of medical devices, because the medical knowledge and related discoveries of medical devices are updated too fast. The ideal state is to master all the mature programs, be familiar with all the hot spots and understand all the major discoveries. Because in the face of customers, there will always be different academic needs of customers, you need professional answers, rather than nothing.
For this reason, learning is also very important for medical device representatives. You need to read professional and authoritative academic books, listen to all kinds of academic lectures, and read the latest academic papers.
For learning, it may be a little idealized. It can only be said that it varies from person to person and from company to company.
3. Meeting
A part of the work of medical device representatives is meetings. In addition to various medical association meetings, there are various professional meetings, training meetings (including training representatives and training customers), project meetings, specific device consumables sales communication meetings (common in key products and new products of the company), etc. prepared by our company.
Medical association meetings and professional meetings are mainly accompanied meetings. Its purpose is to improve the relationship between itself and its customers, and provide various academic services, tourism services with characteristics (large foreign enterprises may not have money to provide compliance services), etc.
Training meeting (Training Representative) is a lot of induction training, skill training at different stages. Because the surgical skills are too high-end, it needs regional practice before slowly advanced learning, such as the academic training and grading assessment of Johnson & Johnson Medical.
Training meetings (training customers) are often seen in surgical consumables and instruments. The main purpose is to improve customers' surgical skills and increase sales. For example, laparoscopic surgery training, J & J cartoday training and so on.
The project meeting is often used by foreign companies to solve some customers' pursuit of academic, research, career and life value. You can masturbate by yourself, from traditional academic research to new media.
The communication meeting for sales of specific equipment consumables is mainly for reviewing business, internal reflection, learning and proposing solutions, so as to improve sales volume.
4. Visit
This is similar to the medical representatives. There are outpatient and operation visits. The special one is the operation visit. They have to go to the operating room, DSA, ICU and other special occasions, so many representatives will think that the medical equipment representatives are very mysterious and rare. In this respect, everyone has the same purpose and reason, such as face painting, invitation to attend meetings, communication problems, academic visits, etc.
5. customer sentiment
Depending on the company, there may be agents here.